Cómo las compañías se adaptan a las nuevas fronteras comunicativas

Mike Manuel recopila en un post una serie de afirmaciones sobre una serie de interrogantes sobre blogs corporativos. Esta información la ha elaborado a raíz de un panel sobre "corporate and employee blog policies: “How Companies are Adapting to a New Communications Frontier” (more here)" en el que "Voce was pleased to co-host a panel discussion with Cooley Godward", tal y como afirma Mike.

Estos interrogantes son los siguientes:

1. What’s the value of a corporate blog?
2. What’s the downside of a corporate blog?
3. Do you have an employee blog policy? How was it created?
4. What are the legal risks of blogging?
5. Is a policy enough? What happens when it’s broken?
6. Can a company regulate an employee’s blog?
7. What’s IR’s biggest concern with a corporate blog?
8. Who’s involved in content approval for your corporate blog?
9. Are there any legal liabilities with enabling comments and/or trackbacks?

* Corporate and Employee Blog Policies - Unplugged, por Mike Manuel, en su blog Media Guerrilla, el 24 de julio de 2005