Cita textual de un artículo del Finantial Times sobre el blogging

Mike Manuel ha extraído esta cita de un artículo del Finantial Times:

"For all the hype, the corporate blogosphere remains uncharted territory as executives, public relations staff and legal experts are just beginning to work out how they might harness the potential of web logs without putting themselves or their companies at risk....The advent of blogging is starting to make companies think about how they will be expected to engage their customers and employees in two-way conversations in real time - whether they like it or not".

* FT: Rise of the Corporate Blogger, por Mike Manuel, en su blog Media Guerrilla, Sección Corporate Blogs, el 15 de julio de 2005