Medir la efectividad de los blogs

"I measured the effectiveness of our marketing blogs in a few ways:

- I used Google to check our ranking and who’s linking
- I used Technorati to measure our impact in the blog space and to see who’s talking about us
- I review the number and quality of the comments left, since it’s a good gauge of the readership
- Of course, I also use standard web techniques of traffic and visitors and analysis of the referring links".

* How to measure effectiveness of blogs?, por Charlie, en blogthenticity, Categorías: General, Why Blog? y How to Blog, el 8 de junio de 2005