Ni tanto ni tan poco...

"To put it simple, PR is not based on press releases, it is simply the result of what you say and what others say about you. How can your personal or your company’s blog ever do that job by itself? Public Relations involves a lot of research, a wise strategy and a constant monitoring and rectification of your actions. If blogs can do this, viva los blogs! But I believe they are just another tool, very efficient tool to help PR attain its publics and ultimately, its goal".

Es por esto que Jorge Camara considera que entre los defensores acérrimos de los blogs ("blogatics": blogs fanatics) como la última herramienta de comunicación para las RRPP y los ateos es necesario mantener el equilibrio. Vamos, que ni tanto ni tan poco...

* Are blogs the PR panacea?, Jorge Camara, en su blog The PR Inquisitor, el 20 de julio de 2005