Guías para blogueros de IBM
Antonio Fumero dice que IBM se ha animado a promocionar la actividad del blogging entre sus empleados. Para ello nada más ingenioso y correcto que publicar una guía elaborada en un wiki colaborativo por los propios blogueros de la compañía en el que, "según nos cuenta James Snell, se han tomado los principios que apuntaba Charlene Li en su blog, donde se recogen los ejemplos de Ray Ozzie en Groove Networks, Robert Scoble en Microsoft o Tim Bray en Sun Microsystems". Así se recogen las buenas prácticas en la empresa.
Guidelines for IBM Bloggers: Executive Summary
1. Know and follow IBM's Business Conduct Guidelines.
2. Blogs, wikis and other forms of online discourse are individual interactions, not corporate communications. IBMers are personally responsible for their posts. Be mindful that what you write will be public for a long time -protect your privacy-.
3. Identify yourself -name and, when relevant, role at IBM- when you blog about IBM or IBM-related matters. And write in the first person. You must make it clear that you are speaking for yourself and not on behalf of IBM.
4. If you publish a blog or post to a blog and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: "The postings on this site are my own and don´t necessarily represent IBM´s positions, strategies or opinions."
5. Respect copyright, fair use and financial disclosure laws.
6. Don´t provide IBM´s or another´s confidential or other proprietary information.
7. Don't cite or reference clients, partners or suppliers without their approval.
8. Respect your audience. Don't use ethnic slurs, personal insults, obscenity, etc., and show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory -such as politics and religion-.
9. Find out who else is blogging on the topic, and cite them.
10. Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so.
11. Try to add value. Provide worthwhile information and perspective.
* International Blogging Machines, de Antonio Fumero en su blog el lunes 16 de mayo de 2005
Guidelines for IBM Bloggers: Executive Summary
1. Know and follow IBM's Business Conduct Guidelines.
2. Blogs, wikis and other forms of online discourse are individual interactions, not corporate communications. IBMers are personally responsible for their posts. Be mindful that what you write will be public for a long time -protect your privacy-.
3. Identify yourself -name and, when relevant, role at IBM- when you blog about IBM or IBM-related matters. And write in the first person. You must make it clear that you are speaking for yourself and not on behalf of IBM.
4. If you publish a blog or post to a blog and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: "The postings on this site are my own and don´t necessarily represent IBM´s positions, strategies or opinions."
5. Respect copyright, fair use and financial disclosure laws.
6. Don´t provide IBM´s or another´s confidential or other proprietary information.
7. Don't cite or reference clients, partners or suppliers without their approval.
8. Respect your audience. Don't use ethnic slurs, personal insults, obscenity, etc., and show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory -such as politics and religion-.
9. Find out who else is blogging on the topic, and cite them.
10. Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so.
11. Try to add value. Provide worthwhile information and perspective.
* International Blogging Machines, de Antonio Fumero en su blog el lunes 16 de mayo de 2005
escrito por Arántzazu F. Rivera at
8:04 p. m.
