Información empresarial

viernes, agosto 26, 2005

RSS en los negocios: 100% positivo

"The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel".
Ésta es la idea que destaca Steve Rubel de la información que aparece en el site de FeedforAll. Incluso los negocios que en un principio se mostraron reacios al RSS están empezando a darse cuenta de su poder y a beneficiarse de este tipo de información. De hecho, según esta información todo lo que ofrece el RSS son ventajas:

"A business effectively using RSS can bring new site visitors, increase search engine positioning, and generate product interest. The flexibility of RSS as a communication medium and the expansion capabilities of the enclosure tag will allow RSS to flourish as an online marketing tool. (...) Businesses using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

The big consumer benefit to RSS is that consumers opt-in to content of interest, totally controlling the flow of information they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS has the potential to help companies develop strong relationships with consumers and create brand loyalty. RSS Feeds will draw existing customers and prospective clients, translating to a new or renewed income stream. Businesses using RSS feeds as a communication medium to notify interested customers of specials, discounts, product announcements, technical support tips, news and industry studies will ultimately sustain RSS as a viable and valued communication medium".

* The Future of RSS is Not in Blogs, por Sharon Housley, en FeedforAll. Vía Micro Persuasion, el domingo 31 de julio de 2005