El 10% de los planes de marketing de pequeñas empresas incluye los blogs
Octavio Isaac Rojas Orduña resume un estudio de propietarios de pequeñas empresas, dirigido por Harris Interative en el mes de marzo de 2005, que forma parte de las actividades de HP durante la semana nacional de pequeñas empresas. Los datos más reveladores son que el 10% de propietarios de pequeñas empresas han incluido los blogs en sus planes de marketing y un 16% planea invertir en blogs en los próximos 2 a 3 años.
También son de interés los siguientes datos, en los que se apunta cómo deberían ser esos blogs:
For businesses providing blogging software and blog-related services, targeting business bloggers could be an excellent niche. Today's offerings are poorly suited for business blogs. Key features to include in future offerings are:
*ability to set up categories and excellent built-in search functions, so that business information can be found more easily -- chronological archiving is better for personal diaries and not very useful for business blogs
*features that are more like commercial websites, including "About Us" sections, press room pages, and better navigation functionality
*easy ability to build customized RSS feeds for individual pages such as press rooms
*search engines that target business blogs specifically
*plug and play integration of eCommerce features such as product catalogs and shopping carts on sidebars
* HP Survey: 10% of Small Business Marketing Plans Include Blogs, de Octavio Isaac Rojas Orduña, en su blog, el miércoles 4 de mayo de 2005. Estudio original. Via Small Business Trends.
También son de interés los siguientes datos, en los que se apunta cómo deberían ser esos blogs:
For businesses providing blogging software and blog-related services, targeting business bloggers could be an excellent niche. Today's offerings are poorly suited for business blogs. Key features to include in future offerings are:
*ability to set up categories and excellent built-in search functions, so that business information can be found more easily -- chronological archiving is better for personal diaries and not very useful for business blogs
*features that are more like commercial websites, including "About Us" sections, press room pages, and better navigation functionality
*easy ability to build customized RSS feeds for individual pages such as press rooms
*search engines that target business blogs specifically
*plug and play integration of eCommerce features such as product catalogs and shopping carts on sidebars
* HP Survey: 10% of Small Business Marketing Plans Include Blogs, de Octavio Isaac Rojas Orduña, en su blog, el miércoles 4 de mayo de 2005. Estudio original. Via Small Business Trends.
escrito por Arántzazu F. Rivera at
12:33 p. m.
